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As photographers, Mili and Brian identified a market problem with backdrops used by their peers in the industry. Tune in to hear how they created a product that solved some core issues, along with leveraging industry authorities to grow their audience rapidly. Vinyl Drops produces high-quality, large-scale vinyl backdrops and floor drops designed for working professional photographers and film makers.

Topics Discussed:

• Three ways to evaluate your product idea
• The benefits of really understanding your market and customers
• Creating partnerships with industry leaders to grow your audience
• eCommerce Platforms: Shopify vs Volusion
• Some limitations of Shopify
• Shopify Apps Review: Lexity Live and Yotpo
• The never-ending #1 challenge of selling online

Mentions in the Episode:

• Vinyl Drops
• Shopify
• Volusion
• Shopify App: Lexity Live (Real-Time Visitor Tracking)
• Shopify App: Yotpo (Customer Review Plug-in)

Episode Length: 27:24

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