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Brian Honigman is a marketing consultant, speaker, and freelance writer at Forbes, Huffington Post, Business Insider, and many other publications. I asked Brian to come on the show after reading his article “The Future Of Content Marketing: 6 Predictions For Content Curation” to talk about high level strategy in content creation vs. curation.

Topics Discussed:

• Publication breakdown of Forbes, Huffington Post, and other sites
• What are the editors looking for in a guest post?
• Difference between content curation vs. content creation
• Where content curation can add value (or not)
• How do you measure the ROI of content over the long term?

Mentions in the Episode:

• The Future Of Content Marketing: 6 Predictions For Content Creation
• Flipboard
• Brian Honigman
• This American Life

Episode Length: 23:39

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