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Designed in Brooklyn and crafted in Japan, Activist Eyewear is a boutique men’s fashion brand that sells high-end sunglasses. Creative Director Mark Craig joins us this week to talk about his experience running the business for five years and their plans for the future.

Topics Discussed:

• Landscape of the men’s boutique high end fashion and eyewear
• Measuring marketing efforts when B2B is the main revenue source
• Communicating product value over the internet
• Scarcity and limited production runs
• Balancing exclusivity in B2B and growing revenues
• Differentiating from big box luxury brands

Mentions in the Episode:

• Activist Eyewear
• Monocle Magazine

Episode Length: 41:37

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