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Damian Thompson from Linchpin joins us again this week to talk about an article called Milkshake Marketing by Professor Clayton Christensen. In the article, he advocates a framework for companies to think about their products as consumers do, through the lens of a milkshake project he once studied.

Topics Discussed:

• Why you need to go beyond features and benefits
• Truly understanding the nature of your competition
• Focus on situations and psycho-graphics, not demographics
• Embracing customer feedback and having real conversations
• How to find the REAL reason customers hired your product or service

Mentions in the Episode:

• Clayton Christensen
• Jobs To Be Done
• Finding The Right Job For Your Product
• Basecamp
• 37 Signals
• Six Pixels Of Separation
• Double Your Traffic In 30 Days
• Double Your Conversions In 30 Days
• Linchpin

Episode Length: 32:51

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