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One of the fastest ways to grow as an entrepreneur is to have a mentor guiding you through the rough waters. Tim Conley from the Foolish Adventure joins us this week to talk about his journey in learning the importance of marketing, customer development, and mentorship.

Tim also talks about how to reach out, build a relationship, and know when it’s time to eventually move on from a mentor.

Topics Discussed:

• 02:30 – Tim’s background before Foolish Adventure and his first business idea
• 05:00 – If you don’t have a customer, you don’t have a business
• 06:30 – Putting value before sales and marketing
• 07:30 – Direct-response marketing vs interruption marketing
• 10:00 – Finding mentorship in books and finding clients
• 16:00 – Starting a pool cleaning business and doing better marketing
• 17:30 – Connecting with his mentor Joe Polish and absorbing all the knowledge
• 21:00 – Why you shouldn’t be afraid to meet people
• 23:00 – Case study on getting a mentor: Joe Polish and Richard Branson
• 27:00 – What potential mentors REALLY value in someone
• 30:40 – Selling the pool business to focus on marketing consulting
• 33:30 – Getting paid to do something you’d gladly do for free
• 36:30 – Rich Dad Poor Dad, 4-Hour Workweek, and paradigm shifts
• 39:00 – How Tim Conley became a mentor to other budding entrepreneurs
• 41:00 – The only way to give back to mentors and paying it forward
• 42:30 – Signs of a bad mentor and when to move on
• 49:30 – The power of direct response marketing and the internet
• 54:00 – Final words for getting a mentor, and being of service to them

Mentions in the Episode:

• Foolish Adventure
• Seth Godin
• John Caples
• Eugene Schwartz
• Joe Sugarman
• Jay Abraham
• Lean Startup
• Joe Polish
• Tim Ferriss
• Richard Branson
• Rich Dad Poor Dad
• Four Hour Workweek
• Samuel Johan Woods
• Dan Kennedy
• Genius Network

Episode Length: 56:20

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