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Fi and Jen started The Wall Sticker Company in 2006 while on maternity leave with the goal of replacing their incomes to spend more time raising their babies. Seven years later, Jen shares her experiences of turning the idea into a business with a small team. The Wall Sticker Company gives traditional wallpapers a run for their money – their products are self-adhesive, removable, washable, and highly customizable.
Topics Discussed:
- 03:00 – Origins of The Wall Sticker Company
- 04:00 – What problem does the product solve
- 06:00 – First four years of the business and lifestyle changes made
- 07:00 – Remembering your vision and why you are starting a business
- 09:00 – How their products are different from the competition
- 11:00 – Identifying the ideal customer profile starting out
- 12:00 – Challenge in designing products for boys and girls
- 14:00 – Utilizing internal search to find product ideas
- 20:00 – Standard operating procedures, KPIs, and scaling the business
- 23:00 – Setting an hourly dollar value of your time
- 27:00 – Usage of Pinterest and Instagram to promote the business
- 32:00 – Inventory, product seasonality, and purchasing habits of customers
- 35:00 – Recommended tools and apps to manage your business
- 36:00 – Machinery, capital, and managing order flow
- 38:00 – Benefits and the excitement in taking a leap of faith
- 40:00 – Final words for aspiring female entrepreneurs with children
Mentions in the Episode:
- Small Business Big Marketing
- The Wall Sticker Company
- Interspire / BigCommerce
- Wirefury.com
- Episode #38 with Planet 13
- The E-Myth Revisited
- Pinterest Business Marketing
- Xero
Episode Length: 42:29
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