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Annemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, and tips to build trust with her audience.
Topics Discussed:
- 04:00 – Background of Addora Live
- 07:00 – Dealing with people judging your entrepreneurial efforts
- 08:00 – How Addora Live differentiates from other adult stores
- 12:00 – The offline vs online shopping experience
- 13:00 – Collecting customer feedback offline vs online
- 16:00 – Annemarie’s experience with Youtube marketing
- 18:00 – Variance in view counts on Youtube and analytics
- 21:00 – Mindset of making your first few Youtube videos
- 23:30 – Challenges of managing offline and online inventory together
- 25:30 – Finding marketing ideas and your brand image for an adult store
- 29:00 – Using word of mouth, PPC, Google+, Facebook Ads
- 30:00 – Addora Live’s typical customer in the offline store
- 34:00 – Seasonality in sales of Addora Live
- 35:00 – Communicating and reading customer body language offline
- 38:30 – Switching from Shopify to BigCommerce
- 40:00 – Off-site SEO, article writing, and link-building
- 46:00 – Surrounding yourself with like-minded and high caliber people
Mentions in the Episode:
- Silver Circle
- Addora Live
- James Schramko
- Sex Nerd Sandra
- The Nerdist
- Small Business Big Marketing
- Shopify
- BigCommerce
Episode Length: 49:31
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