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Do you write your website or sales copy yourself? Maybe it’s time to have someone else take a look if your conversions are low. This week I speak with Aimee Kunau of Rockit Copywriting where we discuss some tips and benefits of hiring a copywriter for your online business.

Topics Discussed:

• 03:30 – Creative writing vs copywriting
• 05:00 – Common objections in hiring copywriters
• 07:00 – Why pay someone when you can write copy yourself
• 09:00 – How to find the brand voice
• 09:30 – Target market, unique selling proposition, and copy
• 11:00 – Red flags of a bad copywriter
• 14:30 – “It’s not about you, it’s about them”
• 15:00 – Brand building and content marketing
• 19:00 – The dance of copywriting and marketing
• 20:30 – Standing above the competition by differentiation
• 23:30 – Why vague copy won’t cut it now
• 25:00 – Good examples of websites with great copy
• 27:00 – Measuring the metrics of copywriting
• 31:00 – Email Opt-in copywriting tips

Mentions in the Episode:

• RockIt Copywriting
• American Writers and Artists Inc
• SEO Copywriting
• Content Marketing
• Hubspot
• Copyblogger
• Google Analytics
• 5 Most Persuasive Words in English

Episode Length: 35:20

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