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How did four brothers get into skin care? The story begins a few years ago when the four Mastronardo brothers discovered the health benefits of coconut oil for the skin. The brothers were inspired to formulate a responsible skin care line with ingredients derived from nature. A few months later, Nardo’s Natural developed their first moisturizer in their kitchen. The family business has since introduced a variety of organic products and continues to grow everyday.

Featured on the Shark Tank in Season 3, the Nardo brothers brought Barbara Corcoran on board as a strategic investor and partner. Tune in to hear how their business has grown since then.

Topics Discussed:

• Early stages of a business where you can be juvenile and carefree
• Organic vs conventional skin care products
• Leveraging local B2B relationships to go national
• Competing against big brands with large marketing budgets
• Profit margins in the skin care industry
• Benefits of Coconut Oil
• Common mistakes people make with skin care
• Consistency within organic products and geographic locations
• Marketing challenge of four brothers in skin care products
• Finding a business mentor that wants to see you grow
• Sticking with your guns and the long-term business plan
• Building authority and giving education for every application
• How the business model of B2B with a mesh of B2C works online
• What makes repurchasing rates high with existing customers
• Danger of making claims and without getting products medically tested
• How the business grew from getting exposure on the Shark Tank
• How to determine if you will air on Shark Tank
• Having your website go down with high traffic spikes
• How to work with a strategic investor and leverage their experience
• Guidance vs Funding and looking for investors
• Benefits of using external consultants for rebranding
• Creating peripheral branded products like calendars
• Using the business plan as a compass for long-term goals
• Being flexible and dealing with B2B last minute cancellations
• Learning about business in a classroom vs the real world
• Getting featured on Good Morning America and on New York’s Times Square
• Understanding sunscreen and how zinc oxide works
• Declining opportunities to stay faithful to your customers
• Owning variations of your brand across different web domains
• Importance of learning internet marketing early

Mentions in the Episode:

• Don CeSar Resort
• Nardo’s Natural
• Tampa Bay Rays – David Price
• Barbara Corcoran
• Shark Tank
• Mark Cuban
• Tower Paddle Boards
• Smart Baker
• USA Food and Drug Administration

Episode Length: 58:51

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