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Is your online brand resonating with customers? Check out this interview with Colleen McCartney at the Expert Message Group where we discuss brand building 101 for an eCommerce business. We discuss the ins-and-outs of personal vs company brand model, along with many site optimization tips that you should be aware of.

Topics Discussed:

• Branding in the new online world
• Chris Guillebeau v.s. Tim Ferriss approach to branding
• Advantages and disadvantages of personal brands
• Advantages and disadvantages of company brands
• Case study of Chris Guillebeau’s Art of Non-Conformity vs 100 Startups
• Switching between personal and company brands down the road
• Considerations between choosing the path of personal v.s. company brand
• Case Study of Build My Online Store
• Subtle ways to measure your brand success
• What’s the value of hiring an external brand expert
• Rising above the noise and less is more
• Rip, pivot, and jam from the online sites you buy from
• Common eCommerce copywriting mistakes
• 10-feet design and clear call to actions
• Color Psychology and action colors on your website
• Branding trends in the next few years
• Insight into the self-publishing, speaking, and writing worlds

Mentions in the Episode:

• Chris Gillebeau – The Art of Non-Conformity
• $100 Startup
• Tim Ferriss – Experiments in Lifestyle Design
• Four Hour Workweek – Tim Ferriss
• Gary Vaynerchuk
• Dynamite Circle
• Expert Message Group
• Episode #4: Dan Andrews – Modern Cat Designs
• Episode #5: JP/Kenny – Top Condoms Canada
• Episode #15 – Dan Norris – Web Control Room
• Online eCommerce Master Class – Build My Online Store
• Social Triggers – Action Colors

Episode Length: 47:34

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