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The 22 Immutable Laws of Marketing came out in 1994, but it’s a classic for folks in the discipline of marketing. We first heard about this book by Tim Ferriss in an interview on high-level marketing and decided to do an episode to break things down. Since the book came out over 20 years ago, we take a look at which examples are still relevant and how the laws still apply to us today.
Topics Discussed:
- It’s better to be first than it is to be better
- If you can’t be first, set up a new category where you can
- It’s better to be first in mind than first in market
- Marketing is not a battle of products, but perception
- The most powerful concept is to own a word in the prospects mind
- Two companies cannot own the same word in the prospect smind
- The strategy to use depends on which rung you occupy
- In the long run, every market becomes a two-horse race
- If you’re shooting for 2nd place, your strategy is determined by the leader
- Over time, a category will divide and become two or more categories
- Marketing effects take place over an extended period of time
Mentions In The Episode:
Download Options:
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