Podcast: Download
Remarketing through AdRoll, Facebook, and Google is a common question that we’ve been getting lately, so Travis and I are doing an episode on how to get started, which platform to choose, and what to expect behind the scenes. At the end of the episode, we also share a quick tip that allows you to get an extra line of copy in your Adwords display.
Topics Discussed:
- Updates: Travis – Back in the USA, 5,000 Visitors To Blog
- Updates: Terry – Thunderclap.it, Sample prototyping process
- How remarketing is different from vanilla PPC and other paid ads
- Why you should be remarketing to cart abandonment users
- Setting up remarketing groups and timelines of 30 days, 60 days, and 90 days
- Choosing a platform for remarketing: AdRoll, Facebook, Google
- Optimizing your budgets on AdRoll so you don’t get ripped off
- Narrowing down your custom audience with Facebook Remarketing
- Optimizing your results for the Google platform
- Tagging your links to track the exact performance of each remarketing banner
- Frequency of campaigns, advertisement fatigue, and when should you stop?
Mentions In The Episode:
Download Options:
- Direct Download: Right-click here and click “Save As” for a direct download
- iTunes: Listen and subscribe on iTunes
- Android: Listen via Stitcher Radio streaming
- Blackberry: Listen via the Blackberry Podcast App
- Zune: Listen via Zune
Comments
Nice one bros.
Very informative and detailed PC – I’ve got one more retargeting platform to throw into the digital pile.
Perfect Audience (http://www.perfectaudience.com).
I find PA much easier to use with super transparent pricing and great analytics. Campaigns are easy to set-up, track and tweak.
If you are looking at all the retargeting options, don’t forget to add this one to the mix.
Thanks a bunch that is the first time I have heard about that, will definetly keep that in mind!