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Conrad Egusa from Publicize.co and former Venturebeat writer joins us this week to talk about what journalists and press are looking for in a story. He shares his experience as a writer and advisor to startups on how to craft your story, write an email pitch, and successful ride the wave of features on prominent publications for your industry.

Topics Discussed:

Background of the PR industry
What stories are journalists are publications looking for
Two ways to make your pitch stand out from the competition
Why you should consider giving journalists an exclusive
Email etiquette and social proof best practices
The ROI of PR in the short-term vs. long-term
Should you hire an independent PR agent off Odesk/Elance?

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#109: How To Create And Execute A Successful PR Strategy

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