Podcast: Download
This week I get an ass whoppin’ from Brendan Tully at Pareto E-Commerce/Search Engine Shop on improvements I can make to my online store. Brendan has grown his own stores from six to seven figures, and now works as a marketing consultant for e-commerce stores. Within two weeks of implementing his tips I’ve made an extra $500 in revenues and still have more things to change. He was previously on the podcast in Episode #22 talking about E-Commerce business fundamentals that’s one of the most popular episodes to date.
Topics Discussed:
- Common mistakes and errors in Google Analytics
- The #1 quick win to start testing today
- Bird’s eye view of your on-site SEO
- How to optimize your click-through rate in organic search
- The right mindset to optimizing meta descriptions
- The difference between PayPal vs PayPal Express checkout
- Single-page checkout vs. Multiple-page checkout
- Shipping information, payments, and thin content penalties
- Wistia vs. Youtube for product videos
Mentions in the Episode:
- Search Engine Shop
- Pareto E-Commerce
- CrazyEgg
- ShopWiki
- The Find
- Go DataFeed
- Product Hunt
- WP Curve
- Screaming Frog
- Episode #22: E-Commerce Business Fundamentals
Episode Length: 32:45
Download Options:
- Direct Download: Right-click here and click “Save As” for a direct download
- iTunes: Listen and subscribe on iTunes
- Android: Listen via Stitcher Radio streaming
- Blackberry: Listen via the Blackberry Podcast App
- Zune: Listen via Zune
Comments
Great interview, every e-com owner needs to listen to this.
Thanks Derek – glad you got some value out of this episode!
Great to chat again Terry…awesome to see you getting results from this 🙂
One of the best shows i have ever heard … the info was great! … letting someone review your shop was excellent — thanks for letting us sit in on it. Doing a follow up would be great … letting us know what you did and how effective it was … thanks