Podcast: Download
This week we talk about email autoresponder sequences every online store should have. From before, during, and after checkout we’ve got you covered with getting started and the triggers/events to setup the email backend. If you need help with setting these up, let Terry know at terry@buildmyonlinestore.com as he is already helping some listeners with this type of work.
Topics Discussed:
- Having proper list segmentation before working with email automation
- Tips on segmenting your list for clear understanding (like PPC campaigns)
- Segmenting: before purchase, during purchase, after purchase
- Creating different messages based on each segment and behavior
- Automations and finding an email provider that has the proper functions
- Post purchase sequence: 90-days (or other time period you determine)
- Post purchase by bestsellers: “Who has bought X product, but not Y?”
- Post purchase by order value: “Who has purchased over $X in revenues?”
- Post purchase by repeat order: “Who has purchased 2 or more times from us?”
- Post purchase confirmations: Tweaking your order & shipping confirmations
- Post purchase reviews: Get more reviews to build trust for your store
- Post purchase welcome: “Welcome to the family, here are our top blog posts, etc…”
- During purchase: Abandoned cart emails (4 hours, 24 hours, 48 hours)
- Pre-purchase: Ongoing newsletter and content ideas
- Pre-purchase: Welcome & on-boarding sequence for new subscribers
Download Options:
- Direct Download: Right-click here and click “Save As” for a direct download
- iTunes: Listen and subscribe on iTunes
- Android: Listen via Stitcher Radio streaming
- Blackberry: Listen via the Blackberry Podcast App
- Zune: Listen via Zune
