Podcast: Download
This week we talk about email marketing after a conversation on sales funnels I had with a friend. He wasn’t putting much effort into email marketing because he had a small list. He also believed that with a small list there wasn’t much he could do with email marketing. (See the circular reference?) I had a feeling he wasn’t the only one with this problem, so I decided to offer a solution that would break this cycle.
Topics Discussed:
- How the chicken & egg problem creates a leak in your sales funnel
- Why most people aren’t ready to buy the first time they visit your site
- Why hoping that they come back is the worst strategy
- How to find topics your customer cares about
- Cues to look out for: questions, sharing, and discussions
- Types of opt-in lead magnets you can create
Mentions In The Episode:
Download Options:
- Direct Download: Right-click here and click “Save As” for a direct download
- iTunes: Listen and subscribe on iTunes
- Android: Listen via Stitcher Radio streaming
- Blackberry: Listen via the Blackberry Podcast App
- Zune: Listen via Zune
