Podcast: DownloadSubscribe: Android | RSSIn 2013, Justin Cooke and Joe Magnotti re-branded from Adsense Flippers to Empire Flippers as the focus of their business model changed to solve a bigger market problem. Tune in to hear Justin’s thoughts on what didn’t work out as planned, and how you can avoid the same pitfalls in the future.
#81: Brand Building 101 With Pamela Wilson From Big Brand Systems
Podcast: DownloadSubscribe: Android | RSSHow do you build an E-commerce brand from scratch? Pamela Wilson from Big Brand Systems joins us this week to break down the step by step process to get started. Make sure to check out a free branding toolkit she created just for our listeners here.
#80: How To Handle Fear, Uncertainty, Loneliness, Insecurity, and Validation with Mark Manson
Podcast: DownloadSubscribe: Android | RSSFear. Uncertainty. Loneliness. Insecurity. Validation. These are just a handful of mindset issues on the emotional roller-coaster of entrepreneurship, and author Mark Manson joins us this week to blast these limiting beliefs while offering healthy ways to resolve them. He blogs about self-development, psychology, and culture over at markmanson.net.
#79: Changes To The Show, Top 5 Episodes, And Closing Up 2013
Podcast: DownloadSubscribe: Android | RSSThe podcast will take a new direction focusing on e-commerce branding in 2014. In this episode, I discuss my observations on the industry and reasons behind the shift. As a recap for 2013, we also go over the 5 most downloaded episodes to date.
#78: The Art of Winning Back Customers with Will Evans from Chiefs
Podcast: DownloadSubscribe: Android | RSSIt’s often easier to get a repeat purchase than to find a new customer. In this episode, Will Evans from Chiefs shares his strategies and tactics on getting existing customers to come back again, sometimes buying a year’s worth of supply in advance. Chiefs sells energizing face wash for men that’s designed to wake you up …
#77: Basics Of Brand Equity With Richard Greiner From Huckberry
Podcast: DownloadSubscribe: Android | RSSHuckberry is a delicate blend of your favorite hardware store, grandpa’s store, and favorite magazine all combined into one rockin’ website. Targeting the young professional that enjoys the outdoors, Huckberry is a subscription based e-commerce business that sells gear, apparel, men’s essentials, and holiday gifts. Tune in to hear how co-founder Richard Greiner bootstrapped the company …
#76: 8 E-Commerce Lessons With Ian Schoen From The Valet Spot
Podcast: DownloadSubscribe: Android | RSSIan Schoen from The Valet Spot and Tropical MBA podcast joins us this week to talk about the various product manufacturing businesses they run along with success and challenges they’ve encountered with each one. Ian also shares his thoughts for those looking to get into product manufacturing and what he would do differently if he started …
#75: Part 3/3 Amazon Series – Fulfillment, Logistics, And Sending Products With Bill D’Alessandro
Podcast: DownloadSubscribe: Android | RSSWelcome to Part 3 of 3 in the Amazon E-Commerce series. In this episode, we’ll discuss the logistics and fulfillment of your product. Bill D’Alessandro sells his own line of skincare products on both Amazon and his own store. In addition, he also uses FBA and two other 3PL services to run his business. Bill also …
#74: Part 2/3 Amazon Series – Product Listings, Descriptions, And Optimizations With Brad DrGraw
Podcast: DownloadSubscribe: Android | RSSWelcome to Part 2 of 3 in the Amazon E-Commerce series. In this episode, we discuss optimizing your product listing, descriptions, and getting traffic to your product. Brad DeGraw sells his own private label weight loss supplements and runs an Amazon community over at FBAhotlist.com.
#73: Part 1/3 Amazon Series – Finding A Product And Getting Started
Podcast: DownloadSubscribe: Android | RSSWelcome to Part 1 of 3 in the Amazon E-Commerce series. In this episode, we’ll go over how the Amazon ecosystem works, finding products, being a good merchant, and the key metrics you need to be aware of to succeed financially on this 800-lb e-commerce gorilla. Ty Roney runs a 7-figure business selling specialty toys on …
#72: How To Build A Six-Figure Dropshipping Business From Thailand With Johnny FD
Podcast: DownloadSubscribe: Android | RSSHow does one build a $10,000+ monthly sales drop-shipping business from Thailand in under six months? Tune in this week to hear how Johnny FD got started. We discuss niche selection, getting your first sale, letting go of life scripts, the power of desperation, and dealing with self-doubt in your entrepreneurial journey.
#71: Nurturing Customer Relationships For Over 40 Years With Kris Damhorst from Damhorst Toys
Podcast: DownloadSubscribe: Android | RSSWhat is the lifetime value of a customer across two or more generations, and how do you maintain the relationships so they become repeat customers? Tune in to hear how Kris Damhorst runs their family business Damhorst Toys, which started from humble beginnings in 1971 by their parents. With over 40% of sales as repeat purchases …
#70: Building Brand Equity With Kyle Duford At Chrome Industries
Podcast: DownloadSubscribe: Android | RSSHow does a 18-year old business continue to build brand equity, customer engagement, and financial success? Tune in to hear how Chrome Industries has grown into a household name in messenger bags and urban apparel with E-Commerce Director Kyle Duford. We discuss the importance of building a unique customer experience (online + offline) and snowballing brand …
#69: From Idea To Shark Tank With Mike Hartwick From Surfset Fitness
Podcast: DownloadSubscribe: Android | RSSSurfset Fitness is a total body workout program inspired by surfing. Tune in to hear how founder Mike Hartwick and his team got over six figures in pre-sales before manufacturing products, and continued to grow the business after getting investment on ABC’s Shark Tank.
#68: E-Commerce Design Elements With Jack Zerby From Goodsie
Podcast: DownloadSubscribe: Android | RSSWhen designing your online store, how do you balance the elements of branding, messaging, and conversions to the customer? Jack Zerby from Goodsie and Flavors.me joins us this week to talk about high level design concepts for building your online store.