Podcast: DownloadSubscribe: Android | RSSBrian Honigman is a marketing consultant, speaker, and freelance writer at Forbes, Huffington Post, Business Insider, and many other publications. I asked Brian to come on the show after reading his article “The Future Of Content Marketing: 6 Predictions For Content Curation” to talk about high level strategy in content creation vs. curation.

Podcast: DownloadSubscribe: Android | RSSThis week I give a quick update on #BALLER Leather and some behind the scenes plans for the long-term content marketing. Would love to hear your thoughts and ideas for improvements in the comments section.

Podcast: DownloadSubscribe: Android | RSSAmazon PPC is becoming a popular method to acquire customers with paid traffic. Michael Erickson from Search Scientists joins us this week to give a high level overview on the difference with Google Adwords/PLA, and how e-commerce store owners should get started with Amazon PPC.

Podcast: DownloadSubscribe: Android | RSSDesigned in Brooklyn and crafted in Japan, Activist Eyewear is a boutique men’s fashion brand that sells high-end sunglasses. Creative Director Mark Craig joins us this week to talk about his experience running the business for five years and their plans for the future.

Podcast: DownloadSubscribe: Android | RSSLily Sandler is a co-founder of Blamtastic, a family lifestyle product brand she cofounded with her younger sister and the help of their mother. Blamtastic now exports to multiple countries and can be found in Toys “R” Us and Walmarts across the USA.

Podcast: DownloadSubscribe: Android | RSSWhere do tacos, beer, Craiglist, and entrepreneurship intersect? Today we’ll be taking a break from e-commerce to talk about some high-level mindset issues with Jon Myers on how to create favorable outcomes for business, friends, and your relationships.

Podcast: DownloadSubscribe: Android | RSSGlen Richardson, CMO of Fruugo joins us this week to talk about selling physical products in Europe. The landscape is vastly different from North America and Australia, as you’ve got dozens of countries with various forms of regulations, VAT, import tax, and legal issues to juggle. Fruugo is a global marketplace that makes it easier for …

Podcast: DownloadSubscribe: Android | RSSWe have another roundtable this week to discuss e-commerce conversions and optimizing your online store. To spice things up, I got Anton Kraly, Johnny FD, and Will Evans together in a room to discuss this in person.

Podcast: DownloadSubscribe: Android | RSSRick Backus, CEO of CPC Strategy joins us this week to talk about Google Shopping and Product Listing Ads (PLA). CPC Strategy has over 200 active e-commerce clients, managing over $35 million in annual advertising spends.

Podcast: DownloadSubscribe: Android | RSSDamian Thompson from Linchpin joins us again this week to talk about an article called Milkshake Marketing by Professor Clayton Christensen. In the article, he advocates a framework for companies to think about their products as consumers do, through the lens of a milkshake project he once studied.

Podcast: DownloadSubscribe: Android | RSSLex McColl is a professional product photographer that’s been in the business for over 30 years shooting jewelery, watches, and luxury fashion accessories. In this episode, Lex shares the basics of product photography and how a smartphone can hold up to Digital SLR cameras with the right set of tools.

Podcast: DownloadSubscribe: Android | RSSIn three months, Natural Stacks has grown to a $100,000 monthly revenue business in the supplements industry. Tune in to hear Ben’s thoughts on hustling offline, spreading the word, and planting the seeds of serendipity that don’t pay off months or years later.

Podcast: DownloadSubscribe: Android | RSSWithin a year, Eric Bandholz and team has built Beardbrand to over $80,000 per month in sales. His brand is focused on the urban beardsman and all products support the lifestyle of their customer. In this episode, we focus on the high level strategy and methods he is using to take the brand to another level.

Podcast: DownloadSubscribe: Android | RSSEmail marketing is still one of the most effective ways to increase sales and grow your business. Not only that, it’s also a communication channel that you own directly to reach out to customers. In this episode, we discuss email strategies for pre-purchase, post-purchase, and ongoing content marketing to keep building the relationship with your customers.

Podcast: DownloadSubscribe: Android | RSSJed Crystal is the founder of Hepper, an online store that sells modern cat furniture. Tune in this week to hear his story on bootstrapping the business, product manufacturing in Asia, and brand building with cat bloggers.