Podcast: DownloadSubscribe: Android | RSSWith hindsight 20/20, Travis and I look back on seven mistakes we made starting our online stores and what we would do differently. Like most things in entrepreneurship, you’ll never get the full picture weeks, months, or even years later.
#111: 6 Things That We Are Struggling With In Our E-Commerce Stores
Podcast: DownloadSubscribe: Android | RSSMy new host Travis Marziani runs an e-commerce store called Bailar Dancewear that sells dancewear clothing. In this episode, we go over a brief background on how he got started with e-commerce, and six things that we are both struggling with in our online stores right now.
#110: Bringing On A Co-Host!
Podcast: DownloadSubscribe: Android | RSSAfter 100+ episodes in the interview format, I’ve decided to switch things up and try it out with a co-host. In this short episode I talk about the reasons behind the change and some updates. With the new format, I’m looking to have better discussions every week along with holding myself accountable to the things I say …
#109: How To Create And Execute A Successful PR Strategy
Podcast: DownloadSubscribe: Android | RSSConrad Egusa from Publicize.co and former Venturebeat writer joins us this week to talk about what journalists and press are looking for in a story. He shares his experience as a writer and advisor to startups on how to craft your story, write an email pitch, and successful ride the wave of features on prominent publications …
#108: Site Teardown of #BALLER Leather with Brendan Tully from Pareto E-Commerce
Podcast: DownloadSubscribe: Android | RSSThis week I get an ass whoppin’ from Brendan Tully at Pareto E-Commerce/Search Engine Shop on improvements I can make to my online store. Brendan has grown his own stores from six to seven figures, and now works as a marketing consultant for e-commerce stores. Within two weeks of implementing his tips I’ve made an extra …
#107: Best Practices In Customer Service With Patrick Speijers from Robin HQ
Podcast: DownloadSubscribe: Android | RSSWhat are the best customer service practices for a small e-commerce store? Patrick Speijers joins me this to talk about some tips and best practices, along with a brief introduction on his company Robin that helps provide a great experience to customers. Robin has an innovative technologies that don’t utilize ticketing systems or do-not-reply emails that …
#106: 5 Lessons From The Psychology Of Selling [BOOK REVIEW]
Podcast: DownloadSubscribe: Android | RSSRecently a book was recommended to me called The Psychology of Selling by Brian Tracy. Many people claimed this book changed their life, and I can say that they’re right. Everything in this book is authentic and genuine and you will be better off for reading it. In this episode, I share my top 5 takeaways …
#105: What’s It Like To Move On From Your First Business?
Podcast: DownloadSubscribe: Android | RSSEveryone says you need to fail to succeed, but what’s it like to actually close down a business that’s not going the way you want it to be? That’s what we’ll be talking about in this episode with my friend Lau Hanly, who recently moved on from her previous business called Fierce For Life. We get …
#104: Branding Lessons From Two Kickstarter Campaigns And Raising $473,106
Podcast: DownloadSubscribe: Android | RSSKarl Kozak joins us this week to talk about his experiences on Kickstarter and growing a new brand from scratch. Their main product is called Trakline belts, where it features an adjustable buckle to accommodate waist changes throughout the days (or months). In 2013 they raised over $300,000 on Kickstarter to launch the product, and recently crowd-funded …
#103: A Conversation On Brand Identity And International E-Commerce With Luna Vega
Podcast: DownloadSubscribe: Android | RSSAs a digital marketer for over 10 years to numerous international brands, Luna Vega got on the show this week to talk about some high level e-commerce strategies for the small business owner. She recently published a book called The Global Influence, inspired by her work in the e-commerce space all over the world.
#102: Bundling, Upselling, and Discounting with Jason Myers From Bold Apps
Podcast: DownloadSubscribe: Android | RSSThis week we talk about increasing a customer’s lifetime value through upselling, bundling, and discounting products with specific apps for your e-commerce store. Bold Apps creates apps on the Shopify platform powering over 10,000 stores, and I got Co-Founder Jason Myers to talk about some strategy, tips, and best practices.
#101: China Sourcing, Kickstarter, And The Elevator Life With Nick Ramil From Lexell Watches
Podcast: DownloadSubscribe: Android | RSSNick Ramil has been sourcing products in China since 2010 after graduating from university. Recently he launched a Kickstarter to start Lexell Stone Watches and we chat about the advantages of having a sourcing background, finding inspiration from competitors, and getting idea validation on new business ideas.
#100: Behind The Scenes of BMOS, Mastermind Meetup on 9/28, and Q&A Session
Podcast: DownloadSubscribe: Android | RSSThanks for being a part of this journey to Episode #100. Today I discuss how the podcast works behind the scenes, hosting our first live mastermind meetup on 9/28/2014 in Austin, Texas, and a special Q&A session generated from listeners around the world. For more information about the meetup, click on the “Mastermind” tab at buildmyonlinestore.com …
#99: Business Finance 101 And Best Practices With Matt Paulson
Podcast: DownloadSubscribe: Android | RSSIs your business structure and finance organized properly? Matt Paulson joins me this week to talk about some best practices in financial management, dealing with the IRS, avoiding scams, legal bullying, and much more.
#98: Inside Social Media At The Biggest Brands With Rick Mulready
Podcast: DownloadSubscribe: Android | RSSRick Mulready hosts the Inside Social Media podcast, where he interviews Heads of Social Media at large companies such as Coca Cola, Taco Bell, NASA, NBA, GE, and Ford. Rick gets them to talk about their success and failures in social media, and how small businesses can apply them to their own business without a large …