Podcast: DownloadSubscribe: Android | RSSTravis is still on the road heading back to the USA so it’s a solo episode this week to talk about some hidden truths regarding business, entrepreneurship, and life. Some content in this episode may rub people the wrong way, but it’s there for a reason.
#141: The State of Google Shopping, Facebook Product Listing Ads, Amazon Search Data, and Adwords in 2015
Podcast: DownloadSubscribe: Android | RSSRick Backus, CEO of CPC Strategy joins again to talk about latest changes in paid acquisitions for 2015. In this episode we focus on the changing landscape of Google Shopping, Google Adwords, Facebook’s new Product Listing Ads, and Amazon’s recent release of search query data for sellers in the Amazon Sponsored Products (PPC) platform.
#140: Do You Want A Hard Life Or An Easy Life?
Podcast: DownloadSubscribe: Android | RSSTravis is in Vietnam this week so we sat down to catch up and have a brief chat. While in Singapore, he was asked whether he wanted a hard life or easy life, and we discuss some heuristics and mindset issues that go into what we do as entrepreneurs.
#139: Should You Self-Fund Or Crowd-Fund A New Product Idea?
Podcast: DownloadSubscribe: Android | RSSCrowdfunding platforms now allow entrepreneurs to raise money for a new product idea before they’ve put in the money to manufacture it. But is the time and effort worth it? What if it fails? In this episode we explore how crowdfunding is more than just about raising money and some pros/cons to the process as Terry goes through the …
#138: What Things Do You Value Paying For?
Podcast: DownloadSubscribe: Android | RSSTravis was in Bangkok last week and mentioned he used Couchsurfing for his accommodation. We got into a small debate on why that was a good (or bad) idea, and evolved that into an episode on the things we value paying for in the modern world. Everyone’s value system may be different, and this was an …
#137: 14 Locations For Digital Nomads & E-Commerce Entrepreneurs in 2015
Podcast: DownloadSubscribe: Android | RSSTravis is on the road this week on a mini-vacation so we decided to do an episode on the top locations for digital nomads and e-commerce entrepreneurs in 2015. If you’re looking to pack up and head overseas for a bit, here are some tips and a general overview of each location based on folks we’ve met …
#136: Getting Started With Facebook Ads Q&A
Podcast: DownloadSubscribe: Android | RSSThis week Terry has a Q&A with Travis on Facebook Ad targeting, optimization, and setup. Having just started a few campaigns, we go over some best practices, tracking results, and how to make the most out of the platform. It’s quite a technical episode, and we are assuming you’ve at least tried Facebook Ads once and …
#135: A Guide To Teaching Yourself Paid Advertising
Podcast: DownloadSubscribe: Android | RSSPaid ads have always been a double-edged sword to learn on your own. There is a learning curve on each platform along with nailing down your targeting, bids, and conversions. Chances are you will lose some money starting out and in this episode we talk about how to get the most out of that investment on …
#134: Monthly Meetups, Content Strategy, And Business Updates
Podcast: DownloadSubscribe: Android | RSSWe are hosting meet-ups on the first Sunday of every month now at 12:00PM for a casual coffee/brunch in various cities around the world. Tune in to hear how you can attend one if you live in Los Angeles, San Francisco, Chicago, London, New York, London, or Singapore. In this episode we also talk about some updates …
#133: Finding Your 1,000 True Customers (Connectors, Mavens, And Persuaders)
Podcast: DownloadSubscribe: Android | RSSIn this episode we combine two concepts called “1,000 true fans” and “The Tipping Point” into a framework that Travis uses in his marketing strategy. 1,000 True Fans comes from a post Kevin Kelly wrote a few years ago about how an artist (singer, writer, comic, etc..) just needs to find 1,000 people willing to pay …
#132: 6 Business Goals For 2015
Podcast: DownloadSubscribe: Android | RSSLast Sunday we hosted our first meet-up in Los Angeles with some mastermind members and folks on the mailing list. Twelve people showed up to talk business and meet other like-minded folks. We’ll be doing this the first Sunday of every month moving forward, so tune in to see how you can attend one in the future. …
#131: A Roadmap To Scale From $10K To $40K In Monthly Sales
Podcast: DownloadSubscribe: Android | RSSDuring the summer of 2014 Travis grew his revenues from $10K/mo to over $40K/mo through a combination of marketing strategies. In this episode we go into the details of what worked for him and what didn’t. We start off looking at his business on a very high level, figuring out what metrics to look at, ad …
#130: 6 Accomplishments (And Failures) We Made In 2014
Podcast: DownloadSubscribe: Android | RSSA year-end review of 2014. In this episode, Travis and I talk about what worked out for us this year and a few things that didn’t. Hindsight 20/20 so we’ll just have to take what we learned this year and apply it towards 2015 and beyond. If you are looking to meet other folks and take …
#129: How To Use Pinterest To Generate Traffic For Your Online Store
Podcast: DownloadSubscribe: Android | RSSPinterest has matured from a virtual scrapbook into a full fledged marketing platform. Carole Rains from Rustic Artistry joins us this week to talk about her journey in building up 9,000+ followers and 300+ re-pins per day. We discuss how to approach the platform from a high level and use Travis’ store as a case study on how …
#128: A Roadmap To Automating & Outsourcing Tasks In Your Online Store
Podcast: DownloadSubscribe: Android | RSS*Jan 2015 mastermind calls now open.* Travis had a record month in November and this week we discuss the roadmap he uses to automate and outsource tasks. The framework we used is inspired by the book The E-Myth Revisited by Michael Gerber, a book that came out in 1995 discussing how small businesses can scale. If you’d like to …