Podcast: DownloadSubscribe: Android | RSSThis week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO, shipping, and other logistics. Part 2 of the series will cover the basic marketing tools and …
#156: Social Media Audit Of An E-Commerce Store
Podcast: DownloadSubscribe: Android | RSSThis week do an audit of the social media accounts for bdancewear.com. We talk about what’s working, what isn’t, and what he plans to do with it as we move into the latter half of 2015.
#155: How To Create Inbound Funnels For Your Online Store
Podcast: DownloadSubscribe: Android | RSSTom Schwab joins us this week from GoodbyeCrutches.com to talk about how he built a content system that generates over 70,000+ organic visitors per month to his online store. We also talk about chasing transactions vs. building a business, and how you can get started today with a simple and effective email content funnel.
#154: How To Dominate Your Amazon Listings With Travis Jamison From AMZ Tracker
Podcast: DownloadSubscribe: Android | RSSTravis Jamison is the co-founder of AMZ Tracker, one of the first Amazon SEO and rank tracking tools to help merchants dominate their listings. Within AMZ Tracker, you can follow your competitor’s sales velocity, super URLs, rank tracking, along with access to an exclusive review club that solves the chicken and egg issue of getting reviews on …
#153: The 22 Immutable Laws Of Marketing (Part 1)
Podcast: DownloadSubscribe: Android | RSSThe 22 Immutable Laws of Marketing came out in 1994, but it’s a classic for folks in the discipline of marketing. We first heard about this book by Tim Ferriss in an interview on high-level marketing and decided to do an episode to break things down. Since the book came out over 20 years ago, we take …
#152: How Far Do You Plan Ahead In Life?
Podcast: DownloadSubscribe: Android | RSSThe other day I ran across a very thought-provoking question: “If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?”
#151: 7 Content Ideas To Jumpstart Your Blog
Podcast: DownloadSubscribe: Android | RSSThis week we talk about how someone can jumpstart their e-commerce store’s blog with a few pillar pieces of content. Coming up with topics to write about isn’t easy, so we’ve brainstormed some ideas that can make your life easier, add value to your customer, and drive targeted traffic to your site. Hopefully this can help jumpstart …
#150: An E-Commerce Guide To Media Manipulation?
Podcast: DownloadSubscribe: Android | RSSTravis and I both read “Trust Me, I’m Lying” by Ryan Holiday the past week. The book came out a few years ago and drew a lot of controversy from both fans and haters, but we didn’t put much effort into reading it until now. In this episode we do a quick book review, and discuss …
#149: First Impressions On Split Testing With Optimizely
Podcast: DownloadSubscribe: Android | RSSTravis implemented Optimizely to start A/B split testing his website last week so we talk about some first impressions and get started with the software.
#148: 5 Ways To Royally Screw Up A Kickstarter Launch
Podcast: DownloadSubscribe: Android | RSSTerry’s Kickstarter the Black Turtle Sleeve just launched this week. In this episode we talk about some mistakes made and what you should avoid if you’re looking to go down this path in the future too. Travis started a Meetup.com group for folks in Southern California / Los Angeles so join up if you are in …
#147: 6 Things That Will Stress You Out About A Crowdfunding Campaign
Podcast: DownloadSubscribe: Android | RSSTravis is in Utah this week and Terry is stressing out about his Kickstarter campaign because it’s ready to launch this week. We talk about some behind-the-scenes preparations and stuff you should look out for if you’re going to go down this path.
#146: 7 Tips To Grow Your Sales
Podcast: DownloadSubscribe: Android | RSSTravis is at New Media Expo this week in Las Vegas, and Terry is stopping by Singapore for a visa run. For this episode, we talk about seven alternative tips to help grow your business in 2015. Our flagship course Spotlight Marketing is also available now.
#145: Spotlight Marketing & How To Interview Your Customers
Podcast: DownloadSubscribe: Android | RSSAfter months of production we’re almost ready to release our course Spotlight Marketing – the strategy to get more traffic, sales, and better relationships by interviewing your customers. It’s a 100% legit and scalable way to outsource your content creation and distribution while targeting the ideal customer. For more information, click here. We will also include templates that …
#144: Three Critical Tools To Grow Your Business With Noah Kagan
Podcast: DownloadSubscribe: Android | RSSNoah Kagan joins us this week to talk about SumoMe, their latest tool that offers email marketing, content analytics, and heatmaps. SumoMe started out as a tool used internally at AppSumo to track their analytics, and last year they opened it up as a free platform for everyone to use. Unfortunately my computer crashed during the …
#143: News, Updates, And Catching Up With Travis & Terry
Podcast: DownloadSubscribe: Android | RSSTravis just returned to the USA this week so we’re doing an catch-up episode on what’s going on with both of us, including business plans for the next few months. Our first course Spotlight Marketing will also come out very soon, and we go into some detail on the SOPs, templates, and content that will be included.