Podcast: DownloadSubscribe: Android | RSSWe’re back after a long holiday and talk about our Q1 2016 goals. After looking back on 2015, Travis is refocusing his efforts on Google Shopping/Adwords to get more ROI out of paid ads. Terry found some leather suppliers in Vietnam and will move production here while working on a rebrand. What are your goals for …

Podcast: DownloadSubscribe: Android | RSSIf you haven’t done a full audit of your website for the entire year, now’s a great time to do it to know where you stand. That way you can prepare a marketing strategy next year built on solid numbers and goals. In this episode we go through some key metrics to audit, along with tips …

Podcast: DownloadSubscribe: Android | RSSThis week we take a detour and explore what it’s like to run a bootstrap vs. funded startup in the eCommerce space. Gulnaz Khusainova is the founder of EasySize, a data-driven service that helps fashion retailers reduce their return rates. This is a huge problem in some countries where return rates can be as high as …

Podcast: DownloadSubscribe: Android | RSSThis week we learn about the best practices and common mistakes store owners make with live chat on their website, and how to create a better customer experience. Helpflow is a done-for-you live chat service where agents communicate with website visitors on your behalf.

Podcast: DownloadSubscribe: Android | RSSTurns out Travis and I only have birthdays three days apart in November, so we both took some time off and reflected on the past year for us on a personal and business level. We talk about things that didn’t work out, how we handled, them, and some plans for next year as the holidays are …

Podcast: DownloadSubscribe: Android | RSSWe’re back in our home bases after two weeks of hectic travel. This week we go over some of our big takeaways from DCBKK and E-Commerce Fuel Live in 2015. If you were at both events, it was a pleasure meeting everyone!

Podcast: DownloadSubscribe: Android | RSSWith Travis attending E-Commerce Fuel Live and Terry at Dynamite Circle BKK, this week we talk about how to make the most out of conferences and events so that your money is well spent. Once we’re back we will do a recap to compare our notes and takeaways from both events.

Podcast: DownloadSubscribe: Android | RSSThis week we have a discussion on some best practices Travis learned with Google Shopping & Product Listing Ads. We talk about how negative keywords can help save money and optimize your campaigns, how to organize them so that the data is easy to analyze, and making the most out of Adwords, Analytics, and Webmaster tools …

Podcast: DownloadSubscribe: Android | RSSThis week we talk about email marketing after a conversation on sales funnels I had with a friend. He wasn’t putting much effort into email marketing because he had a small list. He also believed that with a small list there wasn’t much he could do with email marketing. (See the circular reference?) I had a …

Podcast: DownloadSubscribe: Android | RSSThis week we talk about the five stages in a sales cycle and the different accelerators/friction points that come up. There’s also a discussion on the proper strategy to use when a customer is in each psychological stage.

Podcast: DownloadSubscribe: Android | RSSThis week we reflect on the one-year anniversary of Travis being a co-host of this podcast. We also talk about some lessons learned from our previous mastermind and the re-launch in September 2015 of weekly calls, a private Facebook group, and the hotseat format. If you’d like to join weekly accountability calls with folks at similar revenue …

Podcast: DownloadSubscribe: Android | RSSContinuing the key takeaways from VidCon 2015, this week we talk about Youtube analytics and the wealth of data they provide. From exact match search keywords (wow!) to referring channels, there is a lot of data that you can leverage to further optimize your channel.

Podcast: DownloadSubscribe: Android | RSSTravis just attended VidCon 2015 in Anaheim, California so we discuss some key takeaways from the conference. VidCon is an annual conference for YouTubers held since 2010. There were over 300 YouTube creators who performed, exhibited and connected with the attendees. This year also had a Creator Track, which featured panels, workshops, and keynotes that focused on the specifics …

Podcast: DownloadSubscribe: Android | RSSAndrew Youderian from E-Commerce Fuel joins us this week to talk about migrating shopping carts and what to look out for. He recently moved from Magento to Shopify for his store Right Channel Radios, and we talk about the process of moving products, customer data, and redesigning a new site.

Podcast: DownloadSubscribe: Android | RSSThis week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO, shipping, and other logistics. Part 2 of the series will cover the basic marketing tools and …