Podcast: Download
This week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO, shipping, and other logistics. Part 2 of the series will cover the basic marketing tools and plugins you want to have up and running on day 1.
Topics Discussed:
- Domain & DNS Settings
- Mail Servers & SSL Certificate
- Logo & Branding Assets
- Static Pages: About Us, Shipping, Privacy, Contact
- Contact Information & Phone
- Payment Gateways
- Shipping & Order Management
- Live Chat & Support Infrastructure
- Product Titles, Descriptions, Pricing, and Options
- Product Meta Descriptions & SEO Titles
- Product Image Titles & ALT Tag
- Categories and URL structure
- SKU, UPC/EAN, and other identification details
- Rich Snippets & XML Sitemaps